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When buying a diamond, there are four Cs that separate gems from stones.


A cut is described by the proportion and symmetry of the diamond. A good cut means that the diamond will reflect more light, and therefore, sparkle better.


Diamonds can range from extremely transparent to various levels of white and yellow. The more colorless it appears, the more precious it is considered. Diamondshave the followingcolor ranges.

Colorless - D, E, F - No color
Near Colorless - G, H, I, J - Subtle Traces of color
Faint Color - K, L, M - Yellowish Tint
Noticeable Color - N-R - Yellow or light brown tint
Very Noticeable Color S- Z - Visibly yellow or brown color


Diamond might have some tiny little particles or imperfections that can impact its clarity. There are around 6 grades of clarity, with FL being the most flawless one.Diamond has 6 ranges in terms of clarity.

  • • Flawless (FL) - Has no visible inclusions or blemishes even with 10x magnification. The diamond sparkles a lot.
  • • Internally Flawless (IF) - No inclusions but a few blemishes visible only to a skilled grader at 10x magnification
  • • Very, Very Slightly Included (VVS1 and VVS2) - There are inclusions but re difficult to view even for a skilled grader using 10x magnification
  • • Very Slightly Included (VS1 and VS2) - Minor inclusions that are visible to expert grader at 10x magnification
  • • Slightly Included (SI1and SI2) - Noticeable inclusions under 10x magnification
  • • Included (I1, I2, and I3)- Inclusions are present within the diamond and at the surface. Visible under 10x magnification and also by untrained eye. The diamond will not sparkle as much.


Carat, in the case of any gemstone, is the unit to measure weight. One carat is 200 mg today. A diamond used for rings generally weighs anywhere from .25 carat to 5 carat.


When it comes to diamonds, the shape has a huge influence on its value. It determines the beauty and look of the ring or jewelry you wish to use it for. Some of the common shapes include:

  • • Round
  • • Cushion
  • • Princess
  • • Emerald
  • • Asscher
  • • Pear
  • • Marquise
  • • Oval
  • • Radiant


When buying diamonds, you need to stay aware of the trends, both current and general. While a diamond is beautiful in any form, there are certain shapes and sizes that are more popular. Here is a little overview of common priorities and preferences.

  • • Shine and Sparkle - Most people prefer diamonds that sparkle a lot and therefore they go for good cuts with better angles and proportions. For half the buyers, cut is the primary concern.
  • • Ideal Size - Since diamond is popular in engagement rings, people prefer it between sizes 0.70 ct to 2.5 ct. For nearly 30 percent buyers, weight is the primary concern.
  • • Flawlessness - When it comes to color, a clear diamond is the most ideal one. Nearly 20 percent of the buyers would look for color before any other property.


At Britara, we work with partners who share our values. We choose them carefully based on how they care for the employees, ensuring healthy, educated, and progressive communities. We do not support the political unrest common around some mining communities, thus ensuring that the diamond you get is as pure as your love.

For that purpose, we support and standards set forth in the Kimberley Process, a joint initiative between world governments and the diamond industry, which controls the production of rough diamonds by tracking them from their source. This ensures the flow of rough diamonds mined by legitimate means and eliminates all "conflict-diamonds." BritaraDiamonds are not from Marange, Zimbabwe and are in compliance with United Nation Resolutions.


Majority of Britara DiamondsGIA CERITIFIED.GIA certification is considered the highest standard in the diamond grading industry. The GIA is an association founded in 1931, responsible for establishing the standards for grading diamonds and provides gemologist training and supplies diamond knowledge to the industry.
We recommend our customers to ask for GIA certified diamonds as the certification includes every important piece of detail regarding the diamond you are buying.

There are many fine details regarding a diamond’s cut that you need to understand. Every diamond is different in terms of cut and it can impact the sparkle and shine it produces. When it comes to grading of cut, here are a few concepts you need to understand.

Grading Criteria

  • • Depth Percentage - Ratio of the distance between the table to the culet and the diameter of the diamond measured across the girdle. The higher the percentage, the better the sparkle.
  • • Table Percentage - Ratio of the width of table to the diameter of the diamond. The table shouldn’t be too large or too small compared to the diameter.
  • • Polish - It takes great craftsmanship to ensure smooth facets and crisp angles. The smoother and crisper it is, the higher its polish grade.
  • • Symmetry - Symmetry is defined by the perfection in which the angles and facets align together.
  • • Fluorescence - The glow it emits under ultra violet light. The best of diamonds do not emit any such glow while lower grade diamonds may emit colored glow.


Britara offers its customersa unique opportunity to insure their jewelry on the spot by Mutual Jewelers. You can purchase your Perfect Circle Jewelry Insurance as a part of your Britara experience. It's the quickest, most convenient way to protect your new investment before you even put it on.

Why Jewelers Mutual?
Jewelers Mutual is the nation's leading jewelry insurance specialist and has been exclusively insuring jewelry and jewelry businesses for 100 years. Jewelers Mutual's Perfect Circle Jewelry Insurance coverage protects more than 290,000 individuals' personal jewelry items and covers types of losses where other carriers can fall short. You're in good company.

Advantages of Perfect Circle Jewelry Insurance

  • • Worldwide, comprehensive coverage that extends beyond ordinary homeowners insurance.
  • • Protection against theft, damage, accidental loss, and mysterious disappearance.
  • • Flexibility to choose your own jeweler (while others may make you work within their network).
  • • Repair or replacement for your lost or damaged jewelry with the same kind and quality as the original - especially when you own a specific brand of jewelry.
  • • Certified (GIA) gemologists on staff whose passion and specialty is jewelry.

Have questions about jewelry insurance? Email Jewelers Mutual at or call 888.884.2424.

* Coverage not available in Quebec.
* Coverage is subject to the provisions, limitations, exclusions and endorsements in the policy and the level of coverage you select.

Must be at least 18 years of age to apply for insurance. Jewelers Mutual has provided this content. Jewelers Mutual is an alternative to other insurance companies you may be considering. Britarais not a licensed agent of Jewelers Mutual and may not sell or recommend insurance.

Disclaimer: By accessing the “Learn more and get a free quote” link, you authorize Jewelers Mutual to use a secure system to retrieve and save details of this purchase for the purpose of calculating an insurance quote. Retrieved information may include your name and address.

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